Green Mondays: July 2013
Putting a value on social programmes
Arrive: 5:30pm / Start 6:00pm / Networking: 8:15pm / Close: 9:15pm
8th July 2013
Bank of America Merrill Lynch: The Auditorium
2 King Edward Street
City of London
EC1A 1HQ
Event overview:
Stephen Greene is passionate about measuring the value of social programmes.
He is the co-founder of Rockcorps, a brand communication company that uses music and sport to inspire people to volunteer and get involved in their community. Rockcorps mission is to make volunteering 'cool' and with partner brands including Orange and artists such as Lady Gaga and Snoop Dogg, we think they are well on their way.
We share Stephen's belief that we will enter the social era for business when we learn to put a value on social programmes. It is the difference between philanthropy and a way of doing business, between self interest and enlightened self-interest. That's why we've backed Stephen as our Changemaker for July.
Stephen's guests come from the Premier League of sustainability. Glen Manoff will explain how O2 is measuring its goal to improve the lives of one million young people by 2015, Craig Williams will share how GSK is developing new ways of valuing investments in its targets to help save 1m children's lives, and Bella Vuillermoz will discuss the social value of the Bigger Picture programme to Sky.
Social programmes are arguably one of the most exciting areas of sustainability, but they are also among the most difficult to measure. We are deeply grateful to our panel for sharing what are, by definition, early stage strategies, but where the potential for business to make a difference is clear.
This is a crowdsourced event, and we will be pulling together the latest thinking from the UK and beyond via blogs, a survey, our panellists and a range of bespoke roundtables. After the event we will pull together the findings with our crowdsourcing partner, Fishburn Hedges, with the aim of cross-fertilising sustainability strategies.
Places to attend on the night are limited to those in large corporates, a selection of NGOs and our sponsors. But anyone who fills in the survey will get a copy of the final report, and you can watch the plenary session live online.
Can we create change? That will come down to all the minds involved. We have no doubt that if everyone shares their experiences in this critical area, we can help build the business case to tackle some of the most pressing issues facing society.
We hope you can join us.
Glenn Manoff, Director of Social Responsibility & Sustainability, Telefonica