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Green Monday: February 2011
Strategic Opportunities and Unlocking Strategies - That Light Bulb Moment
Arrive: 6:00pm / Start 6:30pm / Networking: 8:15pm / Close: 9:00pm
7th February 2011
Bank of America Merrill Lynch: King Edward Hall
2 King Edward Street
City of London
London
EC1A 1HQ
Event overview:
Strategic Opportunities and Unlocking Strategies - That Light Bulb Moment
The February 2011 Green Monday looks at the trends, processes and structures that may help you find the major strategic opportunities that unlock your integrated sustainability strategy. It’s a big topic, but if we can give 10 people “light bulb” moments, it may be the most important thing we can do.
The benefits of building a sustainable business are well documented – higher staff retention, easier hiring, higher staff productivity, being alert to new market opportunities and reducing costs. However, many of the components of an integrated sustainability strategy get stuck with the Finance Director, who compares the perceived returns of these intangibles with investment in other areas, and often in the context of tight resources.
The FD is often right to put a higher value on the directly measurable. However, a number of Sustainability 2.0 companies are showing – Siemens, GE & M&S to name a few – that when you genuinely enter the new paradigm, opportunities keep flowing and competitive advantages builds. All of these companies have at the heart of their strategy a major strategic opportunity, driven by the CEO and board, giving it commercial respect within the organisation. The FD sees the benefits, the door opens.